The brand was born in 2020 as a result of an extraordinary event in the life of its owner.

After reflecting on suffering a myocardial infarction, he decided to reduce the stress he experienced for 30 years in the automotive industry and became an agave farmer during the weekends in his native state of Oaxaca.

During that time he met other farmers and mezcal producers, who told him about the difficulty of employment and the lack of resources to become independent or promote the product they manufacture. This is where the desire to get involved in the Oaxacan mezcal industry arose to live together, participate in artisanal and rural life; help economically their countrymen who, despite their hard work and honesty, have to risk leaving their communities to provide sustenance and a future for their families.